ELCAP launches it’s cool to care recruitment videos

ELCAP launched two new recruitment videos – it’s cool to care – at an online premiere on Tuesday 26 January.

The videos, which were produced by graduates of Queen Margaret University (QMU), encourage job seekers to consider a career as a Support Practitioner:

Video (Long Version)

ELCAP Chief Executive, Paul White, said:

“We are always looking to strengthen our team by bringing in individuals who share our passion for changing lives for the better. We wanted to give candidates a sense of what it’s like to work for ELCAP and we decided that short videos would help us get our message across.”

The videos feature five ELCAP colleagues – Fernanda Altivo, Sharon Boyd, Michael Duncan, Rebecca Johnston, and Alan Webster – who share experiences of their life-changing work.

White continued:

“The best people to tell our story are our dedicated Support Practitioners. The staff who feature in the videos are all brilliant ambassadors for ELCAP and a credit to our organisation. Their commitment, enthusiasm and sense of fun shine through in the films.”

Thirty-five people attended the online premiere of the recruitment videos. Guests included representatives from East Lothian Council, Midlothian Council and the Scottish Social Services Council.

Feedback on the videos was universally positive:

“Excellent – people of all ages will see there is an opportunity for them at ELCAP.”

“Real people and real stories, so important.”

“The enjoyment of the job definitely comes through.”

“The videos are wonderful. Kindness and compassion shine through and evidence the wonderful value of care.”

The videos were produced by Jourie Fraser-Harris and Alexandra Gilbert, two graduates of QMU’s Theatre and Film course. Reflecting on their involvement, White said:

“Our community is really important to us, so were delighted to work with talented film makers from our local university. Alexandra and Jourie really ‘got’ ELCAP and did a fantastic job for us.
There are lots of misconceptions about social care. We wanted our videos to highlight the positive difference that ELCAP makes to the lives of our staff, as well as the individuals they support. We wanted to remind people across East Lothian and Midlothian that it’s cool to care.”